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Australian’s prefer mobile advertising
Adnews recently highlighted a strong trend in mobile advertising in Australia, today Australia has one of the highest rates of mobile phone ownership in the world. State-of-the-art network coverage is...
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Press Coverage: Brand Executions Go Mobile
Head of 3dinteractive’s Jaysen Du Plessis recently spoke with Marketing Magazine about why mobile brand executions need to have more of a personal connectivity to their audience than any other medium....
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Product Focus: TPN Mobile
What is it? Mobile SMS campaigns offer the highest open rates of any digital media. Our advanced targeting capabilities allow over 50 filters on more than 300,000 mobile numbers. 3di’s expert media...
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Top 5 Mobile Advertising Trends to Watch
By now we have all realised the importance that mobile advertising plays (we hope!). With the insanely fast adoption of tablets and mobile devices still growing and advertisers expected to increase...
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IAB/3Di Survey: How New Zealanders Are Using Smartphones
A new survey released by IAB New Zealand and 3Di, provides some insights into how kiwis are using their smartphones. (482 smartphone users in New Zealand were surveyed by Great Sites. The survey does...
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It’s All About Tweens
What is a ‘Tween’ you ask? Well it’s those in ‘preadolescence’, that is, the stage between middle childhood and adolescence, in the range of 10 to 12 years old. In short one of the fastest growing...
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